OUR WORLD

Made for
Growing Dreams.

Love. Hope. Dream. Explore. The ideas at the heart of Vauva since 2016.

Two children exploring together outdoors

OUR BRAND STORY

Gentle as
childhood itself.

Vauva began in 2016 with a simple question: why is it so hard to find clothing that feels as gentle as childhood?

Founder Vivian Wong brought together her love of art, animals and nature with Scandinavian-inspired simplicity. Small capsule collections grew into seasonal stories shaped by soft materials, responsible production and the everyday ways children move, play and imagine.

Rooted in Hong Kong and China, Vauva continues to share thoughtfully made children’s wear across Asia and beyond.

WHAT GUIDES US

Love. Hope.
Dream. Explore.

Love

Love

Every child deserves love, tenderness and care.

Hope

Hope

Childhood is full of possibility, and the future is theirs to shape.

Dream

Dream

Imagination gives every new idea somewhere to begin.

Explore

Explore

Curiosity opens the door to a wider world.

OUR HISTORY

A story still growing.

  1. 2016
    Vauva history: 2016

    Vauva is founded with a belief in gentle, thoughtful clothing for real childhood.

  2. 2017–2019
    Vauva history: 2017–2019

    Years of learning about movement, materials, craftsmanship and responsible production.

  3. 2020
    Vauva history: 2020

    The first Vauva collection officially launches.

  4. 2022
    Vauva history: 2022

    Vauva joins its first trade shows and begins new partnerships.

  5. 2023
    Vauva history: 2023

    Basic But Not Simple arrives in 100% organic cotton.

  6. 2024–2025
    Vauva history: 2024–2025

    Bamboo fibres join BBNS for softness and breathability.

  7. Today
    Vauva history: Today

    Vauva keeps refining its designs, materials and purpose.

OUR SYMBOLS

Three little signs
of a growing world.

The cup, seed and mushroom carry the warmth, possibility and wonder at the heart of Vauva.

Mushroom symbol

Mushroom

Dreams, fantasy and the imagination of childhood.

Cup symbol

Cup

Warmth, comfort and a place to feel at home.

Seed symbol

Seed

A precious beginning, growing through learning and discovery.

A child in a softly coloured Vauva striped top

OUR COMMITMENT

Clothes for
real childhood.

We make clothes for running, resting, getting messy and being loved again tomorrow. Thoughtful materials and responsible processes care for young skin and the planet.

Softness, simplicity and durability leave children free to play, imagine and grow at their own pace.

Discover our collections

WELCOME TO VAUVALAND

A little curiosity.
A world to discover.

Where ordinary afternoons become little adventures and every beginning has room to grow.

Vauvaland: a red cottage beside a lake and rolling paper hills